Key Insights & Recommendations
🌟 Top Performer: PMAX Local General
272 conversions at $5.64 CPA — this campaign alone delivers 55% of all conversions. Incredible efficiency. Consider increasing its budget.
⚠ Search | Truck Accident: $170 spend, 0 conversions. This is the only campaign with zero conversions. Consider pausing or adding negative keywords to filter irrelevant traffic. Search terms show "sweet james" (competitor name) and "zgs law" — branded competitor terms wasting spend.
⚠ PMAX | Pedestrian: $357 spend, only 8 conversions ($44.60 CPA) — highest CPA among PMax campaigns. High impression volume (37K) suggests broad targeting may be pulling in low-intent traffic.
💪 Strong Search Campaigns:
Search | Car Accident ($10.85 CPA), Search | Bike ($10.85 CPA), and Search | Motorcycle ($13.56 CPA) are performing at half the cost of PMax equivalents. These high-intent search campaigns are efficient converters.
📊 Search Terms to Watch: "sweet james" (competitor), "guardian law" (competitor), "burbank lawyer" (general), "glendale law firms" (general) — these are spending without clear conversion intent. Consider adding competitor names as negatives.
📱 Meta Ads:
20 leads at $35.07 CPL is solid for legal. CTR of 2.37% is strong. The 180 video views suggest video creative is engaging. Keep running.